When looking for new customers or marketing to the existing ones, email is considered to be more effective as compared to social media. In fact, acquiring new customers through this type of online marketing has increased over the years. If your business fails to tap into email marketing, then you are missing a lot when it comes to attracting potential customers. Nowadays, there are several user-friendly and affordable email marketing services that can help you send, track, and create email campaigns. However, how can you choose the right email service provider?
Private IP address
The IP address is like a phone number; this is because it indicates the source of an email. The same way, you do not want to share your phone number with strangers, you do not share your IP address. If an email marketing service provider uses a single IP address for several customers, spam complaints against certain customers could get your IP address blacklisted. This can prevent emails from getting delivered. Thus, ensure the company you choose provides you with a unique, private IP address.
Ensure your email service provider has several, high-speed connections and hardware redundancy. In this way, you are assured of reliability in case there is a failure with the hardware or internet connections. You need to ask the company about their infrastructure. For instance, they should provide click-tracking tools. This means that links get to their servers first before they are redirected to your website.
Usually, the cost is billed monthly. Moreover, it is proportional to number of emails you send or number of subscribers. Some email marketing providers give free trial periods that can last between 7 days and 60 days. Others allow you to send a given number of emails free of charge. This is meant to give you an opportunity to test their service to determine whether it meets your needs or not.
No term contract
Avoid signing up for a service which requires your commitment for more a month. This is because if you are not happy with the service you got, you are free to cancel the service at will.
Who is your audience?
Before you choose an email service provider, it is necessary to consider your needs. For instance, how large is the target distribution list? Do you require support tools to build your list? What do you know about your subscribers and how are you planning to treat them. The strategy you have for onboarding new subscribers is likely to differ in the manner you engage the existing customers. Demographics also help define your strategy and the email marketing tools you need.
Level of service
You should note that not all the providers give same service level. Some provide just basic tools for sending support tickets while others offer extra services at a cost. If you need a user-friendly email building service, support tools, and sending complex email campaigns, you require more than just the basics. Also, how much time should you allocate your email marketing project?